Having an idea that you believe could become a lucrative business can bring a rush of excitement. Forvr Mood products can be found in Sephora stores nationwide, and sell direct-to-consumer via their website. Forvr Mood sold $700,000 worth of products within the first four hours of its launch, the company told Women's Wear Daily. "And when we started Forvr Mood, we started with candles and I was like, if [customers] are not here for it, I will be burning these candles by myself. Still, just because you're passionate about something doesn't mean it's a good business idea in and of itself.

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